Rapala is the world’s largest manufacturer of fishing lures and other fishing-related products. It was founded in Finland in the 1930s by Lauri Rapala.  At Rapala®, we feel it’s our responsibility to provide anglers with their tools of the trade. The lures tackle and accessories they need to be influential anglers. We don’t take that responsibility lightly. It’s our mission always to maintain the integrity of design and manufacturing, which has become our trademark. We promise that no Rapala® item will ever reach the eager hands of an angler if it is not highly effective at its intended function—Shop Rapala® Fishing Lures, Fishing Tackle, Fishing Hooks, and Fishing Accessories online at 7adag.com.