Daiwa’s new brand mark, “D_VEC,” was developed with the concept of “Innovative Vectors.” Designed with the motif D, representing “Challenge,” “Originality,” and “Innovation.” The mission of Daiwa is to spread the joy of fishing worldwide with those three directives. Designed with a linear and regular typeface, “VECTOR DAIWA” also represents the Japanese quality, precision technology, and technological advancement leading the global fishing industry. Our mission is to provide fishing excitement to everyone for generations to come. This logo represents our spirit for a bright future.