Berkley is a fishing tackle company founded in Spirit Lake, Iowa, in 1937 as Berkley Fly Co. by Berkley Bedell.

Berkley is the premium fishing tackle brand that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. Berkley has soft bait, hard bait, line, rods, combo, and tools. At Berkley, our passion is to help you CATCH MORE FISH.